"Ein Unternehmen lebt nicht von dem, was es produziert, sondern von dem, was es verkauft." Lee Iacocca 1979-1992 Vorstandsvorsitzende der Chrysler Corporation
Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twelve foreign universities. He is the author of over 40 books and over one hundred articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management as one of the 50 best business books of all times.
Einstieg in das Marketing
mit Kurs und Trainingsmöglichkeit (kostenlos)
TEIA AG - Internet Akademie und Lehrbuchverlag
Marketing für mittelständische Unternehmen
Best Brands of the World (TOP 100)